French organisation Team Vitality has appointed European optical franchise AFFLELOU Group as its official supplier.
The partnership begins in 2020 and will last for two years.
AFFLELOU Group aims to raise awareness about the importance of eyesight in video games through the partnership with Team Vitality, targeting both casual and professional players. Content creation will be a big part of the deal.
Nicolas Maurer, CEO of Team Vitality discussed the partnership in a release: “We are delighted to partner with the AFFLELOU group, a respected French brand and leader in its sector. Like all our partners, the AFFLELOU group shares common values with Team Vitality, including innovation and performance, and around which we will be working hand in hand.
“It is important for us to organize this partnership around concrete actions and it is therefore a real pleasure to be able to support AFFLELOU in its desire to better inform and educate about the risks that bad behaviour related to our practice can present. This collaboration is also in line with our desire to continue to push back the borders of esports by opening the door to new sectors of activity.”
AFFLELOU Group joins adidas, Renault, Orange, and Quersus on Team Vitality’s list of partners. In November, the organisation received a €14 million (£12 million) investment from Rewired.GG, marking a total investment of €34 million (£29.3 million) from the esports venture fund.
Didier Pascual, CEO of AFFLELOU Group also commented on the deal: “We are very proud to associate our brand with that of VITALITY, a leading team in the field of esports. This partnership conveys values that are dear to us, such as innovation and performance, and it allows us to reach a new and exciting sports sector that is in full expansion. It is also essential for AFFLELOU to bring its expertise on visual health and prevention to all team players, but also to the community of fans and players in France and abroad.”
Esports Insider says: We’re all about healthy practices being promoted in esports, and doing it through organisations may be the best way to truly engage audiences. This deal in particular, while we haven’t seen any of the content yet, seems solid.