Gaming chair manufacturer Secretlab has announced a partnership with Berlin-based organisation G2 Esports.
Secretlab will be the official chair sponsor of G2 Esports, providing chairs for all of its players and personalities.
The partners have worked together on a collaborative chair that will be available for purchase at a later date.
Ian Alexander Ang, Co-founder and CEO of Secretlab discussed the deal in a release: “We’re proud to support G2 Esports, whose incredible drive for success is shared by all of their talented players across their teams including League of Legends—who came close to being the first team to complete a historic Grand Slam, championship-chasing Rainbow Six Siege, Rocket League, and CS:GO, as well as their renowned streamers, proving why they are the most dominant force in Europe and potentially the world.”
In January, G2 Esports extended its partnership with gaming monitor manufacturer AORUS. It’s also in deals with AOC, Logitech G, Red Bull, Mastercard, paysafecard, nicecactus.gg, Twitch, and Hdac Technology.
Lindsey Eckhouse, Commercial Director of G2 Esports also commented on the partnership: “We take it seriously when it comes to deciding what equipment and hardware to use and Secretlab consistently provides top-quality products for our pro players who spend countless hours training and competing from their seats. Our G2 League of Legends and CS:GO players experienced firsthand the unmatched quality and comfort of Secretlab’s gaming chairs on the global stage last year. Now, the pinnacle of sitting experiences is available to our entire #G2Army with the Secretlab G2 Edition, uniting our fans and players on a whole new level.”
Esports Insider says: G2 Esports’ success throughout 2019 understandably paved the way for further deals in 2020. With this latest partnership being not as unique as the organisation’s previous efforts, it boosts the portfolio of Secretlab more than the organisation itself.