This week in esports: Nike, HUYA, FlyQuest, 100 Thieves

24 January 2020


As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw Nike partner with two organisations, HUYA make multiple moves, FlyQuest announce a new CEO, and 100 Thieves open its facility.

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Vodafone Giants enters partnership with Nike

Vodafone Giants Nike
Image credit: Vodafone Giants

Spanish organisation Vodafone Giants was the first European esports brand to become a global partner of sports apparel giant Nike.

To kick off the partnership, Nike released a co-branded apparel collection with the organisation on January 20th.

Read the full article here.

SK Gaming partners with Nike and 11teamsports

Photo credit: SK Gaming

German organisation SK Gaming also partnered with sportswear giant Nike and online retail store 11teamsports.

The organisation revealed its 2020 season kits and merchandise collection to coincide with the announcement.

Read the full article here.

Riot Games taps HUYA as Chinese broadcast partner for LCS and LEC

Image credit: Riot Games

Riot Games appointed HUYA as the Chinese broadcast partner for its North American league LCS and European league LEC.

The Chinese live streaming platform is already the exclusive broadcast distribution partner in China for Korean league LCK.

Read the full article here.

MTG share price falls following collapse of HUYA negotiations

MTG cancels HUYA agreement
Photo credit: MTG

Modern Times Group (MTG), the parent company of ESL and DreamHack, cancelled its term sheet with HUYA.

Announced in September last year, the Chinese live streaming platform was to acquire a minority interest in, and form a joint venture with, ESL.

Read the full article here.

FlyQuest announces Tricia Sugita as CEO and unveils headquarters

Tricia Sugita FlyQuest
Photo credit: FlyQuest

North American organisation FlyQuest promoted Tricia Sugita to become its new CEO and announced its new facility, The Greenhouse.

The organisation also unveiled its initiative to “Go Green” for 2020 throughout its activations, jersey design, and marketing campaigns.

Read the full article here.

100 Thieves Cash App Compound opens for business

100 Thieves Cash App Compound External
Photo credit: 100 Thieves

North American organisation 100 Thieves opened its headquarters and training facility, the 100 Thieves Cash App Compound.

The 15,000 square foot facility is located in Los Angeles and has areas for training, streaming, content production, fashion design, and retail.

Read the full article here.

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