Each and every month, dozens of partnerships and sponsorships are announced in esports. It’s hard to keep track of every development if you don’t follow Esports Insider religiously, but even then, there’s a lot of content to consume.
To make things easier, Esports Insider has hand-picked a selection of the most impressive, surprising, and noteworthy deals that were announced in March 2020.
TSM joins forces with Entity Gaming for Indian PUBG Mobile team
North American organisation TSM established a partnership with Indian organisation Entity Gaming.
The deal includes the formation of TSM Entity, a team that will compete in Tencent’s PUBG Mobile. TSM will lean on Entity Gaming to manage the team in India while providing its knowledge of esports in Europe and North America to help the venture “grow tremendously.”
Read the full article here.
Bucks Gaming quenches thirst with Sprite and Kwik Trip
NBA 2K League team Bucks Gaming, the official affiliate of the NBA’s Milwaukee Bucks, partnered with the Sprite drink brand and regional convenience store company, Kwik Trip.
Kwik Trip, which is already partnered with the NBA’s Bucks, will provide the team Sprite beverages at its downtown Milwaukee performance center. Additionally, Kwik Trip courtside branding will appear in Bucks Gaming’s virtual court during home games.
Read the full article here.
Thunder Predator drives partnership with KIA
South American organisation Thunder Predator found an automotive sponsor in South Korean automotive manufacturer KIA.
Thunder Predator is primarily known for its Dota 2 team, but has also competed in titles such as League of Legends and Counter-Strike: Global Offensive.
Read the full article here.
100 Thieves wraps up Chipotle partnership
North American organisation 100 Thieves entered a partnership with fast food chain Chipotle Mexican Grill.
The partnership features special orders designed by CEO Matt “Nadeshot” Haag and streamer Brooke “BrookeAB.” The deal follows on from a previous agreement between Chipotle and Jack “CouRageJD” Dunlop, a content creator for 100 Thieves.
Read the full article here.
Font Vella sponsors Team Heretics, renews Vodafone Giants deal
Danone Waters’ Spanish bottled water brand Font Vella announced a sponsorship deal with Team Heretics, as well as a renewal of its existing deal with Vodafone Giants.
Both teams will have players and branding featured on water bottles and packaging in Spain, all of which will feature a giveaway contest for buyers.
Read the full article here.
AGO Rogue takes a break with KitKat sponsorship
AGO Rogue, the League of Legends academy side of North American organisation Rogue, is now sponsored by KitKat.
The Nestlé brand will activate through AGO Rogue’s social media channels. AGO Rogue exists as part of a partnership between Rogue and Polish organisation x-kom AGO, which started in December last year.
Read the full article here.
Logitech G extends partnership with McLaren through 2020
Gaming peripherals brand Logitech G extended its partnership with UK-based car manufacturer McLaren to last through 2020.
McLaren and Logitech G will continue to work in the realm of sim racing. A notable project that’ll come from the extension is a new racing tournament known as G Challenge 2020.
Read the full article here.
Gen.G partners with Mercedes-Benz dealer Han Sung Motor
Multinational organisation Gen.G established a partnership with Mercedes-Benz Korea dealer, Han Sung Motor.
The deal will see Gen.G collaborate with Han Sung Motor on “unique experiences” for fans. Han Sung Motor will supply vehicles to transport Gen.G’s players and host events and viewing parties.
Read the full article here.
Evil Geniuses allies with America’s Navy for content pact
Evil Geniuses announced a partnership with America’s Navy that will include a six-episode video content series, as well as mentorship from the esports organisation.
America’s Navy has founded its own Counter-Strike: Global Offensive team, and Evil Geniuses’ own CS:GO team will help train and advise the force’s players.
Read the full article here.
Florida Mayhem finds match-time meal partner in Zaxby’s
Overwatch League Florida Mayhem appointed restaurant chain Zaxby’s as its match-time meal partner.
The deal includes “fun tailgating and in-store activities” throughout 2020. With Zaxby’s having more than 900 locations, and nearly 100 in Florida alone, the partnership can provide plenty of opportunity for local Florida Mayhem fans.
Read the full article here.