This week in esports: BLAST, Engine Media, FACEIT, Popeyes

As always, we’ve rounded up the biggest and best stories from the past week so you can stay abreast of the industry’s biggest happenings. This week in esports saw BLAST raise €12.5M, Torque Esports complete acquisitions, FACEIT partner with Ubisoft, and Popeyes sponsor Chicago Huntsmen.

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BLAST raises €12.5M in funding round

BLAST Funding Round
Photo credit: BLAST

Danish tournament organiser BLAST completed a funding round, raising a total of €12.5 million (£11.1 million).

The round was led by Johan Gedda, CEO and Co-founder of Rocket Software, and Danish investment fund Vækstfonden. European venture capital firms Creandum, Heartcore, and Maki – existing investors in the company – rounded out the funding with further investment.

Read the full article here.

Torque Esports, Frankly and WinView merge to create Engine Media

Torque Esports Engine Media
Image credit: Engine Media

Torque Esports Corp., Frankly Inc., and WinView Inc. announced the completion of a merger, six months after revealing that it was being pursued.

Engine Media is expected to assist in the launch of new esports and live gaming experiences through its established partnerships.

Read the full article here.

FACEIT to control Rainbow Six Siege esports in North America

Rainbow Six North American League FACEIT
Image credit: FACEIT

FACEIT entered a multi-year deal with Ubisoft to design and control the North American esports ecosystem for Rainbow Six Siege.

The tournament organiser will work with the developer on every facet of the title in the region, from broadcasting and media rights, to event production and grassroots programs.

Read the full article here.

Chicago Huntsmen dines with Popeyes sponsorship

Chicago Huntsmen Popeyes
Image credit: Chicago Huntsmen

NRG Esports-owned Call of Duty League franchise Chicago Huntsmen partnered with American multinational chain Popeyes.

The deal includes a jersey sponsorship, with Popeyes having its brand located on the chest of Chicago Huntsmen’s jersey.

Read the full article here.

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