London-based organisation Fnatic has entered a long-term partnership with Indian streaming platform Loco.
The partnership will focus on the creation of content surrounding Fnatic’s PUBG Mobile players and other Indian content creators.
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According to the announcement, the objective of the deal is to create “unique esports content” and will include tournaments and various live streams with the organisation’s Indian PUBG Mobile roster.
Anirudh Pandita, Founder of Loco, spoke on the partnership in a release: “Fnatic and Pocket Aces share a common vision of building a sustainable esports ecosystem in India. We want to provide Indian esports and gaming fans world-class gaming entertainment across formats, and this partnership will ensure that this shared vision is realized very soon. Fnatic has made a strong commitment to Indian gaming, and as the home of Indian gaming, we are delighted to welcome them!”
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This isn’t the first time the two parties have collaborated. In April, Fnatic and Loco hosted a charity event for the esports community to help those affected by the ongoing coronavirus pandemic.
Nimish Raut, India Lead at Fnatic, commented on how the deal will assist the development of esports in India: “At Fnatic, we are dedicated to entertaining our fans through content and new formats of gaming. We believe that eSports has the potential to be the top form of entertainment in this country, and these shared thoughts make Pocket Aces and LOCO the perfect partners as we seek to level-up the content play in India.
“As a pioneer in the digital content space, Pocket Aces has a history of building entertainment channels from scratch and working with some of the best talents. We are thrilled to be working with LOCO to build the future of eSports and entertainment together.”
Esports Insider says: PUBG Mobile is a big esports title in India and it’s great to see Fnatic continue to support the scene with its new content and recently-announced scouting program to cultivate new talent in the region.
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