British Esports Association partners with Table Tennis England

Not-for-profit organisation British Esports Association has partnered with sports governing body Table Tennis England.

The two parties have joined forces to promote the importance of mental health and wellbeing across sports and esports.

British Esports Association Board Members
Logo credit: British Esports Association

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The campaign will feature top table tennis and esports players talking about mental health and the stigma surrounding the topic. It will also see table tennis players expressing their thoughts on gaming and how it’s a stress-relieving activity for them.

Sara Sutcliffe, CEO of Table Tennis England, commented on the alliance in a release: “The importance of good mental and physical health has arguably never been in sharper focus than now, and the positive effects of both table tennis and esports are there for all to see. I’m particularly excited by the potential of this partnership to engage people of all ages and encourage them to seek out the benefits of an active lifestyle, both physically and mentally.”

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There will be a number of campaigns taking place across social media and video platforms to activate the partnership, with the intention of the parties hosting physical events as soon as it is safe to do so.

Chester King, Founder and CEO of British Esports Association, also spoke on the arrangement: “We’re delighted to be partnering with a reputable governing body to highlight the positives that both sports and esports promote. We have lots of ideas and hope to get the conversation going around the importance of both physical and mental health. Table tennis is also a sport that’s close to my heart and I look forward to seeing us get involved with some exciting activations.”

Esports Insider says: Promoting the importance of mental health and wellbeing is always an important topic of conversation, regardless of esports. We look forward to seeing the impact British Esports Association and Table Tennis England can have on the community in the UK.

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