Tournament organiser DreamHack has extended its partnership with Swedish recycling company Pantamera for 2020.
As part of the renewal, the companies will work with Samuel “SampeV2” Stronegger and Yacine Laghmari to host a talk show from DreamHack’s Stockholm studio.
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Described as a merger of traditional television and Twitch, the talk show will provide a “personal and fun twist” throughout its eight episodes. The show will commence on August 4th and run through to October. The full agenda for the show is to be released in the near future, according to a release.
Roger Lodewick, Co-CEO of DreamHack, spoke on the renewal: “We are very excited for another year of partnership with Pantamera. The new talk show will continue to grow our relationship with SampeV2 and Yacine, and will be another engaging way in which we can connect to our fans.”
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The renewed partnership will also see Pantamera have a presence at DreamHack Winter in December, hosting a booth and featuring the aforementioned talk show live on stage.
Rickard Andersson, Strategic Marketing Manager for Pantamera, added: “Pantamera is thrilled to renew the partnership with DreamHack. With this new format, we hope to bring even more value to all gamers while simultaneously reminding about the importance of recycling.”
Esports Insider says: Centring the deal around SampeV2 and Laghmari is clearly working for both parties, so why fix something that’s not broken? It’ll be interesting to see how the talk show is pulled off, both recorded and live at DreamHack Winter.