Spanish organisation Team Heretics has established a partnership with charitable organisation UNICEF Spain.
The collaboration is intended to “maximize the opportunities offered by the esports sector and defend the positive impact of the gaming industry among young people.”
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Through this agreement, Team Heretics and UNICEF Spain seek to promote the socialisation and empowerment of young people through esports and gaming, promote the rights of children, raise awareness and work to reduce toxicity and bullying in networks and promote positive play behaviour.
Antonio Catena, CEO of Team Heretics, spoke on the partnership in a translated release, saying: “We are very happy to start a journey with UNICEF. We started a relationship with the best possible partner to support and improve the health of the entire gaming and esports ecosystem.”
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UNICEF’s mission is to care for and protect children across the world in times of crisis, as well as in their everyday lives, promoting healthy nutrition, inclusion, and protection of rights. In January, UNICEF UK partnered with Fnatic to create content that promotes positivity in gaming and raises money for charity.
Javier Martos, Executive Director of UNICEF Spain, added: “[At] UNICEF we have a great interest in the correct development of gaming and we trust in the relevance of this alliance to convey responsible messages that bring us closer to young people in a different way together with the leaders of the sector.”
Esports Insider says: Video games have become an accepted part of everyday life for children across the globe, especially during the COVID-19 lockdowns. It’s nice to see organisations coming together to encourage positive interactions in the gaming space — something that has been a problem for decades. It’s time to make appropriate online behaviour the new norm.