North American organisation NRG Esports has entered a partnership with digital media company Shots Studios.
The deal will see Shots Studios assist NRG in content production and merchandising.
RELATED: NRG Esports enlists Army National Guard as partner
Lil Shop, an online clothing website launched by Shots Studios earlier this year, will become an official retailer of NRG’s merchandise. The studio will also help create original content for NRG’s social media platforms as part of the agreement.
John Shahidi, CEO and Founder of Shots Studios, spoke on the partnership in a release: “Andy Miller and I have been friends for nearly 10 years, so this partnership already has an incredibly strong foundation and like-minded ambitions. The world of gaming is full of endless content, event, and merchandising possibilities and we are so excited to work with the crew at NRG to take it to the next level.”
RELATED: NRG Esports expands deal with Turtle Beach
NRG currently has a total of seven partners on its roster, including Army National Guard, Turtle Beach, Events DC, ROCCAT, iBUYPOWER, and the Leukemia & Lymphoma Society. Joining forces with NRG is Shots Studios’ first foray into esports, though the studio has experience working with high-profile influencers across multiple social platforms.
Andy Miller, Co-CEO of NRG Esports, added: “It’s been a dream of mine to work with Shots Studios in any capacity. Now that NRG has broken through culturally, it feels like the right time to let the Shahidi boys bring their magic to the NRG fam.”
Esports Insider says: This move sounds like a good deal for both parties. Shots Studios is entering the industry with an organisation that continues to go from strength to strength, while NRG secures assistance in content production and another retailer to sell its merchandise – two avenues it has been doing impressively-well in in recent times.