North American organisation NRG Esports announced yesterday that it has added the United States Army National Guard as a team sponsor.
No details were released about the terms and length of the deal, but the news follows last week’s announcement that NRG’s Call of Duty League franchise Chicago Huntsmen had partnered with the U.S. Army.
The National Guard has its own esports teams and soldier streamers, plus the federal military reserve force recently formed a partnership with Complexity-Limit to sponsor content around World of Warcraft’s Mythic Dungeon International.
The Call of Duty League’s Chicago Huntsmen announced its own United States Army partnership on June 18th via Twitter. No additional details were released for that agreement either, including terms or activation plans.
The U.S. Army has been active around esports, and is also a sponsor of the Call of Duty League itself. The force is also partnered with Complexity Gaming and has teamed with Ultimate Gaming Championship (UGC) to put on Apex Legends competitions.
Esports Insider says: Sounds like NRG scored a double deal with the Army and National Guard for its brands, and it’s clear that the U.S. armed forces see increasing value in the esports audience.