Australian simulation racing team Logitech G Atus Esports has entered a partnership with New Zealand race seat manufacturer Racetech.
The deal will see Racetech’w logo appear on Altus’ wildcard entry in the SCOPS Bathurst 1000 race, which will take place on the iRacing simulation platform.
Having recently developed a new simulator chassis, joining forces with Logitech G Altus Esports marks Racetech’s first foray into esports.
The organisation expressed its excitement surrounding the partnership in a release: “We are extremely honoured to represent this fantastic brand that is renowned for producing industry leading products, and with the time that we spend in the seat it is great to know we are in safe hands with Racetech.”
Racetech joins specialist sim racing peripherals manufacturer Cube Controls, OWN3D, ASTRO Gaming, and title sponsor Logitech G as a partner of the team.
The rapid growth of sim racing has been one of the highlights of the esports industry in 2020. The COVID-19 pandemic put real-world motorsport on hold for the first half of the year and saw a range of championships, including the Australian Supercars Championship, take to the virtual track to offer a form of competition between its drivers and provide entertainment for fans.
Esports Insider says: Racetech joining forces with one of the largest sim racing teams in the world makes a lot of sense, especially when it has just released new sim products.