Florida-based esports organisation Misfits Gaming Group (MGG) has announced a partnership with social media analytics firm Zoomph.
The deal will see MGG obtain a range of data surrounding sponsorships to create a variety of campaigns through Zoomph’s platform.
Since entering the esports industry in 2019, Zoomph has continued to expand its presence by entering into collaborations with several organisations. MGG joins the likes of the Pittsburgh Knights and Team Liquid, which utilise Zoomph to improve marketing strategies.
Will Pazos, Sales, Data, and Analytics Manager for Misfits Gaming Group, spoke on the partnership in a release: “Our digital assets are a significant part of the value we deliver to our partners and Zoomph gives us the confidence that we are tracking and reporting on every impression, view, and engagement that we generate.
“Whether it be tracking logo exposure on streams and broadcasts or measuring the impact of campaigns across social media, Zoomph’s valuation and measurement tools provide clear insight for our partners to validate the strength of their partnership with MGG.”
2021 has already been a busy year for MGG. The organisation has into entered deals with ASUS ROG, headwear brand Tokyo Time, and also signed an exclusive deal with peripherals manufacturer MOUNTAIN.
Nick Cronin, Co-Founder of Zoomph, commented on the deal: “We are excited to partner with Misfits Gaming Group to further improve our esports environment and knowledge, as well as enhance the group’s understanding of their audience and content.
“The esports world is growing by the day and content is present on all platforms, Zoomph’s platform will enable Misfits Gaming Group to use data as a competitive advantage with fans and partners.”
Esports Insider says: As more organisations begin to utilise data to improve marketing strategy and attract new partners, it’s no surprise to see MGG join forces with Zoomph. As the trend continues, expect more organisations to follow suit with partnerships of a similar nature.