Misfits Gaming Group signs League of Legends partnership with KIOXIA

Florida-based esports organisation Misfits Gaming Group has announced memory solutions manufacturer KIOXIA Europe GmbH as the latest sponsor of its League of Legends teams.

According to the release, the partnership will see Misfits Gaming’s League of Legends teams in Berlin be equipped with KIOXIA’s EXCERIA SSDs. Moreover, the entities will collaborate on content ‘that resonates with esports audiences’. 

Misfits Gaming Matt Bailey
Logo credit: Misfits Gaming

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KIOXIA and Misfits Gaming’s collaboration is expected to provide the memory manufacturer with additional esports data and insights into the performance needs of professional players. The sponsorship deal will apply to Misfits Gaming’s League of Legends European Championship (LEC) and Ligue Française de League of Legends (LFL) teams. 

Vas Roberts, VP of Partnerships at Misfits Gaming Group, commented: “KIOXIA is world-renowned for their excellence in storage and memory solutions, and we’re thrilled to welcome such a prestigious partner to our team.

“Their new range of high-speed EXCERIA SSDs will power the League of Legends teams in Berlin and ensure our players get the best performance out of their PCs.”

Misfits Gaming Group has secured a multitude of partnerships already in 2021, with the likes of gaming furniture manufacturer RESPAWN Products, British headwear brand Tokyo Time, and gaming hardware company ASUS ROG all joining the organisation’s commercial portfolio.

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Regarding the new partnership, Jamie Stitt, KIOXIA Europe GmbH’s General Manager of B2C Sales & Marketing, added: “We are excited to be a proud sponsor of the Misfits Gaming teams as they embark on a new season in the LEC and LFL. Misfits Gaming has a wealth of talent in their esports teams and also through their social and branding content teams.

“Solid state drives are a fundamental component of a high-performing gaming system and KIOXIA looks forward to supporting the teams with the hardware they need to perform in the form of our EXCERIA SSD range.”

Esports Insider says: Partnerships between technology manufacturers and esports organisations have always gone hand-in-hand. As such, it’s no surprise to see KIOXIA secure a deal with Misfits Gaming Group. The deal only includes Misfits’ League of Legends division and so it’ll be interesting to see if the partnership expands into other titles in the future.