Online tournament platform Esports Players League (ESPL) has announced a partnership with record label Warner Music Asia.
As a result of the deal, Warner Music Asia has become the platform’s exclusive music partner. Moreover, ESPL will be able to embed music owned by the record label into its platform.
The announcement of the partnership marks Warner Music Asia’s entrance into the esports industry.
Darren Ho, Senior Vice President of Music Entertainment and Partnerships at Warner Music Asia, spoke on the deal in a release: “We’re thrilled to be partnering with ESPL. There’s a huge audience crossover straddling gaming and music, and ESPL’s community of grassroot esports players, along with their engaged fans, will help us to bring the two segments together.
“ESPL’s trusted ecosystem will also enable us to deliver an array of new, authentic, and bespoke experiences, with gamers forefront of mind, and we can’t wait for everyone to see and experience them for themselves.”
Based in Singapore, ESPL and its online platform focus on amateur and grassroots competitions across a range of mobile titles including Call of Duty: Mobile, PUBG Mobile, and Brawl Stars.
Michael Broda, CEO and Co-Founder of ESPL, also commented: “Esports is the fastest growing industry in the digital age of entertainment. Warner Music has been active in the ever-changing landscape of today’s world and so this strategic partnership will bring a value proposition to both players and brands across our global network that we are confident will elevate amateur esports to another level”
Esports Insider says: Joining forces with Warner Music Asia is certainly a statement of intent from ESPL which looks to encourage cross-pollination between music and esports industries. The deal is also a solid partnership for the record label as it allows Warner Music Asia’s artists to gain more exposure.