Team Liquid announces fourth extension of SAP partnership

North American esports organisation Team Liquid has announced the extension of its partnership with German software corporation SAP.

As Team Liquid’s official innovation partner, SAP plans to help the organisation innovate its scouting processes by identifying emerging talent based on historical performance data and analytics.

Team Liquid SAP partnership
Photo Credit: Team Liquid

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According to the release, the tech giant will also sponsor some of Liquid’s best players.

Victor Goossens, Co-CEO of Team Liquid, spoke on the partnership in an announcement video: “SAP’s ability to help competitive teams forward is unbelievably valuable for an organisation like Team Liquid. Ultimately, with everything that we do,  the core of our goals is always winning. Any partner that can help us achieve that goal will be welcomed with open arms.”

This marks the fourth year of SAP and Team Liquid collaboration, which first began in 2018.

SAP works closely with the organisation’s League of Legends and Dota 2 teams to provide in-game data analytics, using its SAP HANA business technology platform with predictive and machine learning functionalities. 

The collaboration reportedly helps teams improve their match preparation routines, effectively analyse opponents’ approaches, and gain new strategic insights and elevate gameplay. 

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Milan Černý, Technology and Innovation Lead, Global Sponsorships at  SAP, added: “What we definitely want to achieve is to work with Team Liquid as an entire organisation. It’s going to be a long-term investment on both sides, and we are already excited to see where this partnership is going to take us. We are thrilled to keep working with them in the future on more innovation, more technology development and making this a successful partnership.”

Other SAP esports partnerships include the likes of Team Vitality, ESL or NBA 2K

Esports Insider says: After three years of seemingly successful collaboration, this announcement comes as no surprise. Given SAP’s ambition to collaborate with the organisation as a whole, it will be interesting to see how the partnership unfolds in the future. Moreover, the innovation of Liquid’s scouting process might be an interesting feature to keep an eye on.