Ninjas in Pyjamas expands Razer partnership

NIP Razer
Image credit: Ninjas in Pyjamas

Swedish esports organisation Ninjas in Pyjamas (NIP) has expanded its partnership with multinational gaming lifestyle brand Razer

The two-year deal will see the NIP teams using Razer’s Enki gaming chairs across all ongoing operations. The organisation currently fields teams in CS:GO, VALORANT, FIFA, and Rainbow Six: Siege.

The expanded partnership follows an existing eleven-month relationship between the two brands. NIP first inked a multi-year deal with Razer in July 2021, which saw players promoting Razer peripherals and gaming desktops.

The new arrangement will see Razer’s first gaming chair integrated into NIP team facilities. According to the release, the implementation of peripherals and gaming desktops has been described as ‘more than well-received’ by NIP’s professional players. 

This news is the latest in a flurry of NIP partnerships over the last 18 months. This includes sustainable collaborations with Swedish fashion brand Stiksen and the World Wild Life Fund for Nature (WWF). The latter deal encouraged gamers to switch off their electronics to save electricity.

As of this moment, Razer currently has ongoing partnerships with 24 esports teams and five professional players. Most of these agreements involve players giving feedback on product development, as well as providing assistance in planning bootcamps and training.

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Hicham Chachine, CEO of NIP, commented: “Ergonomics is a major part of our performance setup, allowing the NIP athletes and staff to maintain the right posture when competing, training, and working for long periods of time. 

“Expanding our partnership with Razer and integrating them further into our setup was a natural decision to maximise player comfortability and performance.” 

Some of NIP’s current partners include Betway, GamerPay, and Zilliqa among others.

Patrick Walker
Patrick is a freelance writer for ESI based in London, reporting on esports marketing and partnerships trends. He's currently playing VALORANT and Overwatch but always looking for the next big thing in competitive gaming.