William Hill strikes esports betting deal with PandaScore

william hill strikes esports betting deal with pandascore
(ESI Illustration) Image credit: PandaScore / William Hill

Esports data and statistics provider PandaScore has announced an esports betting partnership with global bookmaker William Hill.

As part of the deal, William Hill will utilise PandaScore’s esports data offering to provide customers with odds and markets across titles such as Dota2, League of Legends and CS:GO.

The gambling company also intends to roll out its own odds feed product for CS:GO at a later stage. Based on player and community feedback, William Hill will look to further expand its esports betting products with PandaScore over the coming months. 

PandaScore delivers real-time data and odds across all significant esports game titles, including LoL, DOTA 2, CS:GO, Call of Duty, Rocket League, Overwatch, FIFA, VALORANT, King of Glory, Starcraft and many more. In addition to William Hill, the company has developed partnerships with Fandom Esports, Strafe, Scientific Games and VP Gaming, amongst others.

PandaScore aims to provide operators such as William Hill with a ‘one-stop shop’ for esports betting. Its products and services include an in-house trading team combined with AI; a broad offering of esports betting markets; an esports bet builder tool; player props, and market management automation. 

Earlier this year, PandaScore also unveiled an esports betting whitepaper — available for free on ESI Marketplace — that looks to educate operators entering the scene.

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Dasha Kirilishina, Senior Sales Manager at PandaScore, commented on the partnership: “Esports betting is on the cusp of entering the mainstream, allowing operators to engage new audiences and also provide tremendous added value to those already active with their brand.

“William Hill has recognised the growth opportunity and, via our odds feed, will be able to offer a leading esports betting experience. This is a great deal for PandaScore and it cements our position on the market as a leading esports data odds provider.”

Radina Koutsafti
Radina has been a Freelance Journalist for Esports Insider since 2021. When not playing Apex Legends, she enjoys writing about tech, equality and education in esports.