Betting site Rivalry has partnered with gamification company Low6 to launch free-to-play esports pick’em games.
The first games allow Rivalry users to make bracket predictions for the 2022 League of Legends World Championship as well as The International 2022. According to the release, players have the opportunity to win over $25,000 (£21,606) across both pick’em competitions.
The first free-to-play game officially launched on October 20th, ahead of this partnership announcement. Rivalry’s pick’em game is available to all users in licensed regions excluding Australia. The game’s launch has attracted more than 5,000 new registrants to the bookmaker’s platform, according to Rivalry.
The betting site plans to offer more free pick’em esports contests in other regulated markets in an attempt to engage and acquire customers.
Earlier this month, Rivalry announced that the bookmaker recorded increased revenue and betting handle in Q3 2022. Whilst the company only released preliminary results, Rivalry’s completed Q3 financials will be detailed in November. In May, the bookmaker launched its sportsbook in Australia.
This is Low6’s first foray into the esports industry. Some of the company’s other partners include the likes of UFC, Uber Eats, Rangers Football Club and the PGA Tour.
Steven Salz, CEO and Co-founder of Rivalry, commented: “Our focus is consistently centred not only on engaging our existing customers, but attracting new users onto our platform in innovative ways.
“Low6 has helped us deliver a high-quality free-to-play product to uniquely activate fans around two of the biggest esports events in the world and create more touchpoints to engage our users.”
The League of Legends World Championship semi-finals are currently underway in North America. Meanwhile, The International 2022 is reaching the conclusion of its Main Event stage.
