The International Esports Federation (IESF) has partnered with data, research and analytics company Nielsen.
The partnership will see Nielsen provide IESF with data during the upcoming World Esports Championships Finals taking place in Bali, Indonesia this December.
Founded 99 years ago in the United States, Nielsen is one of the most-known data and market research companies in the world. The company provides reports on media, commerce and other fields with its reports very highly regarded across a number of industries.
The company worked with esports brand Fnatic to create a whitepaper in 2022, and is a notable supporter of the esports industry, collaborating with tournament organiser ESL Gaming, the Global Esports Federation and Riot Games, as well as having its own esports-focused division.
The partnership with the IESF will be focused on the upcoming World Championships, IESF’s flagship event that takes place once a year. According to a release, Nielsen will review, analyse and verify data collected during the finals. The data will then be used by the IESF to identify areas of growth and to help the development of gaming and esports.
The World Esports Championships Finals features a range of nations competing across various esports titles, including the likes of CS:GO, Mobile Legends: Bang Bang and PUBG Mobile. In total, the event boasts a $500,000 (~£411,000) prize pool.
IESF Secretary General Boban Totovski commented: “IESF is proud and excited to work with Nielsen to ensure cutting-edge data analytics at this year’s WE Championships Finals. This is the perfect opportunity to build a strong foundation of real data and value with regard to our events and esports more broadly.”