Former X7 Esports staff launch new UK organisation

fourth wall esports club branding
Image credit: Fourth Wall Esports Club

Former UK esports organisation owners, all of which are ex-staff of X7 Esports, have joined forces to create a new organisation called Fourth Wall Esports Club.

Fourth Wall will be spearheaded by four prominent former X7 Esports staff members: Alfie Wright, Tony ‘Newts’ Newton, Robin ‘Robinho’ Cheng, and Nile ‘Oldboy’ Lynch.

Following the announcement, British esports organisation London Esports has rebranded to Fourth Wall Esports Club after remaining inactive for several months following its aquisition from X7 Esports.

Specifically, Wright became X7’s Chief Operating Officer after the organisation acquired London Esports in June 2022. He was London Esports’ founder and CEO.

Newton became X7’s Director Of Esports after the acquisition of Bulldog Esports in September 2021, where he was Head of Operations and its Founder. Meanwhile, Cheng was named X7’s Head of League of Legends after the organisation acquired Absolved in November 2021, where he held the role of a manager.

Last but not least, Lynch was formerly a Team Manager of the X7 Academy. All four will hold similar roles at Fourth Wall, with Wright being CEO of the new organisation.

Wright commented on the rebrand: “I’m excited to relaunch the brand that I’ve built over the better part of half a decade. I’m eager to continue our work in supporting the grassroots scene and help better position the UK as a leader in the esports and gaming space.”

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Founded in 2017, London Esports competed across multiple titles including League of Legends, CS:GO and VALORANT. During its five-year tenure, the organisation won multiple trophies including the last-ever League of Legends UK League Championship that took place in 2021. Now, under the Fourth Wall brand, the League of Legends team will compete in the NLC Division 2, according to Esports News UK.

Moreover, Fourth Wall intends to be more community-focused by organising as many as two events per week. The organisation also plans to run regular productions of its games in person with a live audience, casters and hosts in East London, according to the same article.

Radina Koutsafti
Radina has been a Freelance Journalist for Esports Insider since 2021. When not playing Apex Legends, she enjoys writing about tech, equality and education in esports.