Lando Norris’ esports organisation Quadrant extends SCUF partnership

Image credit: McClaren

Gaming, lifestyle and apparel brand Quadrant, founded by Formula 1 competitor Lando Norris, has extended its partnership with SCUF Gaming.

As a result, SCUF will continue to be Quadrant’s Official Controller Partner. Moreover, SCUF will provide Quadrant’s Halo and Rocket League teams with SCUF controllers.

The two companies originally partnered up last year and launched Quadrant-branded SCUF controllers. The entities also worked together on various content creator activations.

Quadrant could soon be the first fully British Rocket League roster to make it to an RLCS Major, according to a release from the company, and was recently made a partner of the Halo Championship Series.

Other partners for the organisation include JBL Quantum — audio company JBL’s range of gaming equipment — and peripherals and technology company Elgato.

SCUF, which primarily makes high-end game controllers, is an active partner in esports. It has a long-standing deal with OpTic Gaming and Envy, and has partnered with teams such as French orgorganisation Team Vitality, Caps Gaming and Call of Duty League franchise Toronto Ultra. In 2020, SCUF was acquired by Corsair.

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Jamie MacLaurin, Chief Sporting Officer at Quadrant, commented: “After a successful collaboration in 2022, we’re very proud and excited to announce the renewal of our partnership with SCUF Gaming for 2023.

“Their best in class and innovative products have helped our esports teams compete at the highest level. We are very excited to be able to deliver more unique and engaging content in 2023, and to show both our communities how our two brands are pushing the boundaries of content creation, and esports.”

Billy Studholme
Billy is Esports Insider's freelance Assistant Editor. He mostly reports on the business and economic landscape of esports. He has written for the Washington Post, Digiday, Dexerto, and other outlets both endemic and non-endemic to the esports industry.