Esports data and odds supplier PandaScore has announced a partnership with betting company Betfred to improve its offerings in the United Kingdom.
Betfred will use PandaScore’s product offering in the UK, which includes data on more than 30,000 events per year. This will allow Betfred to improve the quality of its esports feeds and offer more value to users.
PandaScore is a French esports data and odds company that has been active in the esports betting space since 2015. The company emphasises its usage of artificial intelligence to improve its offerings and is a partner of notable betting operator William Hill, as well as the Esports Integrity Commission. Ever since it raised €5m (£4.55 million) in 2020, PandaScore has steadily grown its presence in the esports betting business.
The partnership with Betfred will, according to the two companies, allows the sportsbook to offer improved and expanded esports markets to its customers across its online sportsbook in the UK. The partnership is set to launch later this year.
Betfred noted that the collaboration will help the company further scale its esports own offerings and engage broader audiences in the United Kingdom.
PandaScore Senior Sales Manager Dasha Kirilishina, commented: “We can’t wait to launch our product, delivering richer experiences for players and strong, sustainable growth for Betfred’s esports vertical.
“At PandaScore, the real work begins after the client has signed, as we focus on the success of our partners and our customer success team works tirelessly to guarantee that.”