Hong-kong based esports organisation Talon has announced a partnership with bookmaker 1xBet.
The online betting and gambling company will now serve as Talon’s main partner for its Dota 2 division.
Bookmakers in esports are not unfamiliar faces. Talon now joins an extensive list of Dota 2 teams and esports organisations that have partnered with 1xBet or other prominent betting companies. Organisations such as OG Esports, Natus Vincere and HellRaisers have previously been sponsored by 1xBet. Several Tournaments Organisers and esports leagues have also entertained 1xBet partnerships, namely ESL, WePlay Esports and CCT.
1xBet has specifically targeted teams competing in Valve’s CS:GO and Dota 2. Most recently, Talon achieved a third-place podium finish at the Lima Major, besting the likes of PSG.LGD and Team Spirit, the latter of which is a winner of The International (TI) and a 1xBet partner.
1xBet is also known outside of esports, sponsoring football clubs such as FC Barcelona and Paris Saint Germain (PSG), both of whom operate an esports division.
“We’re delighted to be able to announce this partnership with 1XBET,” commented Talon Chief Executive Officer (CEO) Sean Zhang. “They have already shown an immense commitment to Esports and we are excited to be able to contribute together to the continued growth of Esports in Asia.”
Alex Sommers, a 1xBet spokesperson, added: “We are very excited to begin our partnership with Talon Esports and are confident that this collaboration will bring many positive results for both parties.
“Esports is one of the fastest-growing industries in the world, and we are delighted to have the opportunity to work with one of the strongest teams to develop and support it both in the Asian region and around the world!”