Team Vitality sets sail with boat fan activation

Vitality V.BOAT
Image credit: Team Vitality

French esports organisation Team Vitality is taking to the high seas with a “floating activation space” — otherwise known as a boat — for the BLAST CS:GO Major in Paris.

Dubbed the ‘V.BOAT’, the space will include a variety of fan activities, including the option to play against its roster of pros, content creation, and viewing parties for the actual event.

The BLAST CS:GO Major is currently ongoing and taking place from 8th-21st May. The boat will only be available on the 20th and 21st of May.

The team also intends for their vessel to ferry people to the Accor arena, along Paris’ river Seine in the team’s black and orange livery. The river offers stunning views of Paris landmarks, including the Eiffel tower and iconic bateaux mouches.

Vitality’s CS:GO roster have had some success already this year, winning IEM Rio a few months ago. They will compete as ‘Legends’ this Major, a title earned by being in the top eight of the previous Major, setting them up to go further in the tournament.

In addition to CS:GO players and fans, Vitality’s Rocket League roster will join fans and, likely, hoards of Vitality PR reps aboard V.BOAT to ‘reinvent the rules of Rocket League’. Esports Insider could not confirm if that meant adding boats to the game.

V.BOAT’s planned route through Paris. Image credit: Team Vitality

Vitality has already had a busy year of activations. The team began the year with a partnership with stream management brand Streamcoi, renewed their deal with JBL Quantum in the same month, and announced a two-year partnership with CHERRY XTRFY in April.

Nicolas Maurer, CEO of Team Vitality, commented: “As this is the first time the CS:GO Major is on our home soil, we wanted to think big. Having our own boat on the Seine is both a real tribute to our Parisian roots, but also offers our fans a unique experience they will remember for years to come.

“For the first time, they will be able to test themselves against a professional player, and not just any professional player: ZywOo. We hope that our team will carry our French colours as far as possible in the competition to offer them a memorable show!”

Patrick Walker
Patrick is a freelance writer for ESI based in London, reporting on esports marketing and partnerships trends. He's currently playing VALORANT and Overwatch but always looking for the next big thing in competitive gaming.