Red Bull and Aim Lab partner for aiming tournament

Red Bull and Aim Lab

Red Bull Gaming, the gaming division of energy drink brand Red Bull, has joined forces with FPS training platform Aim Lab to host a tournament to find the best aimer in gaming.

The new venture, called ‘Red Bull Ready Check’, will begin on June 12th and will test the aim of both amateur and professional players over multiple weeks and several challenges.

The competition will use a new mode on Aim Lab, which features nine custom tasks to test raw aim. The mode focuses on the three aiming fundamentals of switching, flicking and tracking. Any player with an account can participate in the tasks, and earn themselves a chance to compete in the Championship on July 29th in Dallas, Texas for a prize pool of $50,000 (~£40,000.)

Red Bull will also be hosting four in-person pop-up events across the US that will share a persistent leaderboard separate from the main ladder. The player with the highest score at the end of the four events will also qualify for the Championship. The final qualifying spot will go to the top competitor at a last-chance qualifier just before the Championship on the morning of the main event.

Red Bull’s esports partnerships have come a long way since its initial foray into the sector with its 2017 EU League of Legends Challenger Series Red Bulls team. The company currently partners with many organisations including Heroic, Team Heretics, T1, and an F1 esports sim racing team. It also hosts a variety of esports events, especially in the fighting game scene.

Aim Lab is also an increasingly active player in the space, securing a landmark partnership with the Call of Duty League in 2022, and deepening its relationship with VALORANT developer Riot Games.

The app now provides VALORANT-specific challenges and has a name sponsor for the VCT EMEA via a three-year deal.

Patrick Walker
Patrick is a freelance writer for ESI based in London, reporting on esports marketing and partnerships trends. He's currently playing VALORANT and Overwatch but always looking for the next big thing in competitive gaming.