Esports bookmaker Rivalry has launched an esports betting mobile app in Ontario, Canada.
The launch of the app continues Rivalry’s expansion into the Ontario market. According to the betting company, Rivalry has seen an average month-over-month growth rate in esports betting of 15% since acquiring its operating licence in April 2022.
Rivalry’s mobile app has been designed for the bookmaker’s Millennial and Gen Z audience, which the company claims represents 97% of its active users. Rivalry’s IOS app is available to residents of Ontario who are over the age of 19.
The application features esports betting offerings for titles such as CS:GO, League of Legends, Dota 2, Call of Duty: Mobile, Free Fire and Mobile Legends: Bang Bang. Alongside esports offerings are traditional sports options such as American football, football and basketball.
The addition of a mobile application, albeit just in Ontario, is a significant milestone in the bookmaker’s development as an esports betting company. Prior to this, the company has bolstered its Brazilian and Australian markets through the use of partnerships and activations.
For Q1 2023, the company also announced a reduced net loss as well as record revenues for the quarter.
Steven Salz, Rivalry Co-founder and CEO, commented: “Mobile betting is a significant addition for our Ontario operations and core audience of Millennial and Gen Z consumers that prefer the flexibility of betting on their phones.
“Launching a mobile app adds an important layer of accessibility to our product, increasing our addressable market in Ontario, and allowing us to bring esports betting to more customers in the region and ultimately grow the category.”
Earlier this year, the esports betting company raised approximately CAD$7.3m (~£4.34m) in its latest private placement financing round.