Swedish esports organisation 9INE has secured a partnership with German data and analytics company Shikenso Analytics.
The partnership will see 9INE use Shikenso’s AI-based partnership tracking and monitoring tool to provide better insights into the organisation’s partnership activations and performance. The length of the partnership was not disclosed.
9INE is a Swedish esports organisation and talent management agency most known for its CS:GO roster. The organisation has had a solid run in top-tier CS:GO in 2022 and 2023, with its Polish roster recording solid results in high-profile tournaments. This included competing in the BLAST.tv Paris Major Legends Stage.
The organisation was previously known as Monarchs, but underwent a relaunch as 9INE in 2019.
9INE has recently made partnerships with the ESL FACEIT Group, focused on its FACEIT platform, and Polish games retailer and esports company Kinguin for brand exposure. 9INE CCO and Co-Founder William Lövqvist noted that the Shikenso partnership will allow the company to provide its partners with better insights into market trends, audience engagement and campaign effectiveness.
The partnership with Shikenso sees 9INE join the German analytics company’s ever-growing list of partners. These include the Dota 2 Bali Major, French esports organisation Team Vitality, simulation racing esports team Alpine Esports and many others.
Shikenso focuses on using AI tools to get insights into how much time on-screen sponsor logos get, ranging from content creation to tournaments. This then allows companies to better judge the positioning of the branding and sign better sponsorships.
Arwin Fallah Shirazi, CEO & Co-Founder of Shikenso, commented: “We are excited to partner with 9INE in their pursuit of excellence. By combining our AI technology with 9INE’s clear vision, we are confident that this partnership will unlock new possibilities for the organization and will propel them to new heights. We look forward to creating a positive impact and enhancing 9INE’s data approach.”
