Bali Major bolsters marketing metrics with Shikenso 

Epulze Shikenso
Image credit: Epulze, Shikenso

Esports analytics company Shikenso has teamed up with tournament platform operator Epulze for its upcoming Dota 2 Bali Major. 

Epulze will utilise Shikenso’s technology to help monitor partnership performance across its social media and streaming channels. 

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Through the use of AI, Shikenso analyses the performance of branded content and sponsorships in order to evaluate the effectiveness of the activation. This information is then used by esports organisations in order to help maximise engagement. 

Commencing today, the Bali Major is the final Dota 2 Major of the 2023 Dota Pro Circuit season. Some of the event’s notable partners include cryptocurrency company Bitget, gaming chair brand DXRacer and fashion brand H&M. The latter partnership will see the brand outfit Bali Major’s on-screen talent.

Alongside Epulze, the Bali Major is also being run by esports tournament organiser IO Esports.

Since its creation in 2015, Shikenso has partnered with multiple high-profile esports organisations. Some notable names include Gaimin Gladiators, Team Vitality, Astralis and BIG. Earlier this year the company also launched its latest product, the Esports Radar, a tool that scans esports events to create statistical reports.

Speaking on the partnership, Pontus Lövgren, Co-Founder of Epulze, commented: “We are thrilled to partner with Shikenso for the Bali Major. Their AI-powered solutions align perfectly with our mission to deliver exceptional experiences for the esports community. 

“With Shikenso’s expertise, we are confident in our ability to deliver measurable results to our partners and set a new standard for partnership performance measurement.”

Tom Daniels
Tom has been part of Esports Insider's team since October 2020 and is currently the platform's Editor. When not playing Football Manager, he enjoys reporting on the mobile esports scene as well as the betting sector.