BETER expands partnership with Betsson Group

BETER / Betsson Group / BETBAZAR
Image credit: BETER / Betsson Group / BETBAZAR

Data and betting content company BETER has expanded its existing partnership with Swedish betting company Betsson Group.

The expanded agreement will see BETER provide Betsson Group with an esports odd feed and its in-house created eSportsBattle tournaments for CS:GO and Dota 2. This is alongside a number of other tournaments it was already providing.

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The partnership was facilitated by BETBAZAR, a platform connecting operators and creators. BETER is a developing player in the esports betting market, working with a large number of shareholders in the esports space. The company is a partner of esports data companies GRID and Bayes Esports. BETER has recently partnered with the Fortuna Entertainment Group, one of Eastern Europe’s largest iGaming companies.

The Betsson Group is a major betting and gambling company based in Sweden, operating more than 20 betting sub-brands, online casinos and websites. Betsson Group has operations in Europe and South America through its brands BetSafe and NordicBet, among others.

Interestingly, the partnership was made possible by BETBAZAR, a company that seeks specialist iGaming products, and then proceeds to connect their owners to clients, effectively acting like a middle-person for betting companies.

This partnership will see Betsson improve its esports offerings substantially by including BETER’s odds feed and its ESportsBattle series of tournaments, which take place in real-time between real-world players.

Evgeniy Bekker, Esports General Manager at BETER, commented: “BETER has developed a broad portfolio of top-quality esports products that draw in the biggest operators in the business. Once they start working with us, it’s common for customers to want to add more of our products to their offering to maximise the potential they provide – and we’re delighted that Betsson has also chosen to do likewise.

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.