BETER partners with Fortuna Entertainment Group

28 February 2023


Image credit: Fortuna Entertainment Group / BETER

Betting content and data company BETER has extended its partnership with Fortuna Entertainment Group, a Central European betting operator.

BETER will continue to provide FEG with an esports odds feed and full coverage of esports events and tournaments as Fortuna looks to improve its offering to users.

Fortuna Entertainment Group is one of the largest betting operators in Central Europe. The company traces its roots to 1990, making it also one of the oldest operators in the region. FEG has more than 6,000 employees and is active in five countries: Croatia, Poland, Czechia, Slovakia, and Romania.

BETER provides esports and sports betting services, including odds feeds and iFrame solutions. The company was founded in 2018 and has grown to be one of the larger operators in its field. It is a prominent figure in esports betting and works with the likes of Bayes Esports, Abios, and GRID. BETER added support for Dota 2 in 2023 and is offering specific content and services for the upcoming Lima Major in Dota 2.

The deal between Fortuna Entertainment Group and BETER will see FEG get a dedicated esports odds feed that is powered by official data. This will make it possible for FEG to offer customers more tournaments and markets to bet on, as well as improved stability.

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Evgeniy Bekker, BETER Esports General Manager, commented: “We are delighted that FEG has chosen us as its esports odds supplier. Working with leading operators gives us an excellent opportunity to continue driving the iGaming industry with the best possible esports betting product.

“I am confident that our product will help FEG to enhance its position as a market leader whilst providing a significant boost to the quality of the services it brings to its customers.”

Ivan Šimić
Ivan comes from Croatia, loves weird simulator games, and is terrible at playing anything else. Spent 5 years writing about tech and esports in Croatia, and is now doing it here.