Sports bookmaker Pinnacle is teaming up with esports analytics platform Shikenso Analytics to provide sponsorship analysis of its esports events, including the upcoming Pinnacle Cup V CS:GO tournament.
Through this collaboration, Pinnacle will gain access to partnership performance measurement tools that enable monitoring of brand presence across multiple streaming channels, as well as analyses of its audience based on various demographics. The insights provided will allow Pinnacle and its partners to make informed, data-driven decisions throughout its commercial agreements.
To provide an example of what analysis can be done utilising Shikenso’s solutions, the company’s ‘Esports Radar’ recently released a report that dove into the performance of IEM Cologne’s slate of commercial sponsors.
The betting company is looking to further strengthen its place in the esports space by hosting multiple iterations of its Pinnacle Cup tournament series across different game titles such as Dota 2 and CS:GO.
According to a release, the Pinnacle Cup serves as an essential platform for esports organisations to showcase their talents on a grand stage.
Shikenso Analytics is gaining increasing traction as one of the leading companies when it comes to providing data and insights. Earlier this month, the company locked a partnership with the European esports organization G2 Esports with the goal of monitoring the company’s partnerships and performance.
“We are thrilled to partner with Shikenso Analytics across all of the Pinnacle Cup events,” commented Stuart Bridges, Global Esports Partnership Manager of Pinnacle.
“The analytics provided by Shikenso provides us with valuable insights and allows us to analyse our marketing efforts in an effective way and will allow us to adapt when necessary and grow our following and understanding of viewership over time.”
The data company has also provided its analytics tools to a number of tournament organisers and teams including French esports organisation Team Vitality, the French sports car brand of automotive marque Renault Alpine, and the Dota 2 Bali Major.
