Game developer Riot Games has announced a collaboration with streetwear brand No Future Brand aimed at Brazilian VALORANT esports fans.
The collaboration sees them launch a t-shirt that is exclusively available for sale in Brazil. The t-shirt has been designed to celebrate the Brazilian VALORANT community as well as VALORANT Champions 2023, the biggest VALORANT event of the year.
According to a translated release, the launch is part of a global project by Riot Games tailored around personalised VALORANT collections in different regions and countries.
The No Future Brand apparel piece features artwork based on VALORANT in-game agent Raze, via the use of a spray paint can. The back of the shirt also promotes VALORANT Champions 2023 through its ‘One More’ slogan.
To celebrate the collaboration, Riot Games launched a promotional video on its VALORANT Brazil YouTube channel which featured streamers Paula Nobre and TCK.
No Future Brand is a Brazilian streetwear company that collaborates with a range of brands on apparel collections. Some recent examples include spray paint brand Nou Colors and fashion brand FAUVE. Apparel partnerships, particularly with streetwear, are becoming more prevalent in esports due to a perceived audience overlap between the two sectors. Some other notable streetwear activations include Team BDS and Champion, XSET and mastermind JAPAN, and Furia’s collaboration with artist Guilherme Lemes.
VALORANT Champions 2023 is currently underway in Los Angeles, United States, with 16 of the VALORANT Champions Tour’s best teams, alongside Chinese representatives, competing for its $2.25m (~£1.77m) prize pool. Last year’s edition was won by Brazilian esports organisation LOUD.
As of this writing, VALORANT Champions 2023 has garnered a peak viewership of over 660,000, according to Esports Charts. The event’s commercial partners include HyperX, Red Bull, Aim Lab and most recently Spanish regional government Junta de Andalucía.
