Multinational esports organisation Team Liquid has announced content creator Nihachu as a brand ambassador and headliner for its long-standing partnership with hardware brand Alienware.
As the new face of the partnership, Nihachu will be part of various activations and replace fellow streamer Jeremy ‘DisguisedToast’ Wang as the new host of Team Liquid’s Alienware-sponsored talk show ‘Two People Talking’.
In a press release, Team Liquid cited shared values and a commitment to equality and mental health awareness as the foundation for the partnership with Nihachu. The YouTuber will play a key role in the organisation’s Good in Gaming initiative, which aims to foster inclusion and positive behaviour in gaming.
Nihachu has worked with Team Liquid in the past as a guest on ‘Two People Talking’ and for the team’s Naruto 20th Anniversary apparel collection. As brand ambassador, Nihachu will continue participating in apparel launches and campaigns. Moreover, she will represent the organisation at events and conventions.
Being the most-followed content creator on Team Liquid’s roster, Nihachu aims to expand the organisation’s reach in the gaming content scene.
Nihachu is a gaming YouTuber and content creator from Germany with nearly 11m followers across Twitch, TikTok, Twitter, and more. Since her first stream in 2016, she has collaborated with esports companies and fellow creators alike. In 2021, Nihachu joined the content creator roster of British esports organisation Guild Esports.
Founded in 2000, multinational esports organisation Team Liquid hosts esports rosters and content creators in various titles, such as CS:GO, Dota 2, VALORANT and League of Legends. The company has produced several unique apparel collaborations with the likes of Marvel and Disney. Team Liquid’s sponsors include Alienware, Coinbase, Twitch, and HyperX.
Throughout this year, Team Liquid has committed to several partnerships and expansions to increase its influence in the esports and gaming ecosystem. The company announced a Brazil-focused partnership with esports betting company unikrn in February. Three months later, Team Liquid launched a multi-million dollar esports facility in Brazil sponsored by Alienware.
Jena Gares, Senior Director of Talent for Team Liquid, commented on the collaboration with Nihachu: “Nihachu is one of the most exciting signings Team Liquid has ever made, and we’re thrilled to get to work alongside her and continue to advocate for friendlier, more welcoming spaces for gamers, whether that is on huge esports stages or in more tight-knit communities.”
