German data and analytics company Shikenso Analytics has announced a partnership with Brazilian esports organisation FURIA.
FURIA will use Shikenso’s AI-powered sponsorship analytics tools to monitor its channels and provide data that can be used to further evaluate partnerships and sponsorships.
FURIA is one of the most prominent organisations in South America, and one of the world’s leading esports and gaming brands. The company competes in a number of esports titles including CS:GO and simulation racing and has operations in Brazil, Malta and the United States.
The new partnership sees FURIA join a large roster of Shikenso Analytics partners including esports organisations G2 Esports and 9INE, as well as audio brand Turtle Beach, betting company Pinnacle and many others. Shikenso is one of the prominent providers of AI-powered analytics solutions. Shikenso monitors the appearance of sponsor assets on streams and measures their effect at any given time.
The partnership comes during an interesting period for FURIA. The Brazilian brand has recently made several moves aimed at expanding its reach, namely in Europe and North America. Interestingly, FURIA rented a Times Square billboard to announce a player signing, and has recently partnered with cap brand New Era to create a collection of headwear.
The company also opened offices in Malta and United States. The Malta offices will host the company’s CS:GO and simulation racing teams, due to the fact that they compete mostly in Europe. The United States office and venue will help establish a foothold in the country.
Arwin Fallah Shirazi, CEO and Co-Founder, Shikenso GmbH, commented: “As we relentlessly strive for excellence as frontrunners in sponsorship insights, our central objective is to establish a uniform standard for gauging media values across the industry.
“By leveraging our state-of-the-art technology, FURIA is positioned to unlock invaluable insights into the potency of its partnerships. As FURIA’s global presence continues to flourish, we eagerly anticipate playing a pivotal role in fueling this growth journey with our data-driven contributions.”