Irish esports organisation Nativz Gaming has partnered with energy drink brand Monster Energy.
As a result of the deal, Monster will become the official energy drinks partner and presenting partner of the 2023/2024 Ireland Collegiate Esports Series.
The Ireland Esports Collegiate Series Winter Finals presented by Monster Energy will be the first event of the collaboration. Taking place from December 1st-2nd at the Digital Docklands in Dublin, the event will see students compete in F1 23, Counter-Strike 2, League of Legends and VALORANT tournaments.
The deal with Nativz Gaming marks Monster Energy’s first foray into the Irish esports sector. The energy drink brand is no stranger to esports, having collaborated with the likes of tournament organiser ESL Gaming and awards ceremony Prêmio Esports Brasil in recent years.
Founded in 2021, Nativz Gaming aims to provide aspiring esports players with a pathway to become professional. Alongside supporting player growth, the Ireland Esports Collegiate Series looks to encourage the growth of esports across Ireland at a grassroots level with its online and in-person competitions.
Monster Energy becomes the fourth partner of the Ireland Esports Collegiate Series. It joins beer brand Rí-Rá Irish Lager, computer hardware retailer GG Machine, and startup hub Dogpatch Labs on its roster.
Kurt Pittman, Founder and CEO of Nativz Gaming, spoke on the deal: Kurt Pittman, Founder & CEO of Nativz Gaming, said: “We are incredibly excited to welcome Monster Energy as the Official Energy Drinks Partner for Ireland Collegiate.
“This partnership is a testament to the growing appeal of esports in Ireland and our commitment to providing top-tier experiences for our players and fans.”