Counter-Strike circuit BLAST Premier has announced a partnership with esports betting company GG.BET for 2024.
As a result, the company will become the exclusive betting partner of BLAST Premier’s circuit.
The partnership will see GG.BET integrated into the BLAST Premier broadcast through a range of segments that take place before and in between matches. In addition, the company’s betting odds will also appear before the start of a match.
Alongside the company’s integration into the broadcast, GG.BET and BLAST Premier will join forces to create a range of ‘exclusive content’ and giveaways for fans. Details on the content were not disclosed.
GG.BET has continued to expand its esports-focused betting product across the world. In July 2023, it entered the UK market before expanding even further into Europe through the Ukranian market in August 2023. The company is often involved in Counter-Strike esports through the organisation of showmatches and partnering with other tournament organisers. In April 2022, the company partnered with PGL for the CS:GO Antwerp Major.
For BLAST Premier, GG.BET is the circuit’s second global partner in 2024. In January, the circuit secured a deal with skin trading platform Tradeit.gg for the entirety of the 2024 season.
Alexander Lewin, Senior Vice President of Commercial at BLAST, spoke on the deal: “We are delighted to welcome on board GG.BET as a global partner for 2024.”
“This partnership is further testament to their commitment and passion towards Counter-Strike – we look forward to building a collaboration that rewards and engages fans.”