Indian media company AFK Gaming has launched a new marketing and public relations (PR) vertical called Max Level.
Led by AFK’s co-Founder and CRO Siddharth Nayyar, Max Level aims to provide various services to help brands tap into gaming and esports audiences.
AFK Gaming has been involved in gaming and esports since 2012, specialising in industry news coverage and B2B services. However, the entirety of the company’s B2B offering will now be united under the Max Level vertical.
Headquartered in Noida, India, Max Level offers brands several means to engage with gaming and esports communities, including campaign management, IP building and influencer programmes. With the launch of the vertical, AFK Gaming has also added PR and communications to its growing portfolio of services.
The company has previously worked with industry stakeholders, such as the ESL FACEIT Group, NODWIN Gaming, OpTic Gaming and HyperX in the past.
Since the beginning of 2024, esports and gaming agencies have been on the rise. Dominic Müller and Marco Niemann, two esports commercial veterans, founded Bright Up Agency to facilitate partnerships between esports stakeholders and brands outside and inside the industry.
Shortly after, influencer marketing and advertising agency MIRAI was introduced by live-streaming analytics platform Streams Charts, while two other esports veterans, Mark Carter and Jason Spiller, created global creative agency XL STUDIO.
Siddharth Nayyar commented on the launch of Max Level: “Our team has been a part of the global esports ecosystem since 2012 in various capacities – esports players, team owners, brand managers, tournament organizers, and content creators. With Max Level, we want to offer our knowledge and learnings of more than a decade in the form of various services to brands that are looking to engage with a gaming and esports audience across the globe.
“We look forward to the continued support of our existing clients and partners and to forging new relationships going forward!”
