German esports organisation BIG has renewed its partnership with streamer management platform Streamcoi.
Streamcoi has been automating BIG’s streamer management for the last four years, with the two companies first beginning their partnership in March 2021.
Over the last four years, Streamcoi has become a well-known partner for many esports teams, such as Team Vitality, Tundra Esports, Copenhagen Flames and FURIA. The company develops tools for streamer management and monetisation so that content creators can focus on streaming whilst Streamcoi automates certain aspects of their work. It also provides analytics and other tools which can help with brand integrations.
The partnership does make sense for BIG, with the organisation holding a large cohort of content creators under its banner. With over 40 full-time streamers and streaming pro players, this deal is said to help BIG promote its brand deals and enable its streamers to reach new audiences.
Jakub Janaszek, the Head Manager at Streamcoi, spoke about the success of the partnership so far: “The partnership between BIG and Streamcoi started four years ago. Since then, both parties have come a long way.
“The contract extension is a sign that our technology excels at automating streamer management and monetisation. It is rewarding to have a globally established esports brand like BIG using Streamcoi with such impressive results.”
Founded in 2017, BIG has established itself as a well-known name across esports, especially in CS2 and CS:GO. The organisation has also developed a large dedicated fan-base in its country of origin who refer to themselves as the Roaring Bears. Towards the end of 2023 BIG also partnered with esports trading platform ENDX.
