The Co-Founders of geography game GeoGuessr, Mikael Falgard and Daniel Antell, NHL player Adrian Kempe and singer Victor Leksell have joined the ownership group of Swedish esports organisation EYEBALLERS.
The new co-owners will help grow the organisation and its lifestyle brand in the future, while also expanding its content creator roster. EYEBALLERS’ new additions were announced as part of the organisation’s latest undisclosed investment round.
EYEBALLERS was founded by Jesper ‘JW’ Wecksell and Robin ‘flusha’ Rönnquist, two highly regarded players within Counter-Strike history. The organisation fields a Counter-Strike roster and recently won the Svenska Cupen, Sweden’s top CS2 tournament. Interestingly, Wecksell still plays for the team, despite being one of its owners.
The new co-owners are an interesting group that includes Victor Leksell, a Grammy-winning artist from Sweden, and Adrian Kempe, a Swedish hockey player for the Los Angeles Kings in the NHL. The duo are joined by co-founders of geography quiz game GeoGuessr, Mikael Falgard and Daniel Antell.
Falgard and Antell’s experience in growing Geoguessr into a successful niche esports title with a popular World Championship will help EYEBALLERS further scale its operations. The company’s representatives noted that, while its main focus now is Counter-Strike, it will “not hesitate to make more splashes in other esports along the journey.”
EYEBALLERS were created as a joint project between its co-owners and Black Molly Entertainment, a digital company that closely works with GeoGuessr on the GeoGuessr World Cup.
Neither EYEBALLERS nor the new co-founders announced any financial figures about the new investment round or the ownership percentages they now have.
