Nathan Edmonds launches gaming and esports digital agency Get In

04 June 2024


Get In launch key graphic
Image credit: Get In

Nathan Edmonds, formerly the Head of Community and Marketing at esports job platform Hitmarker, has founded a new digital agency called Get In.

The venture offers assistance in social media, digital marketing and creative content for teams, brands and publishers in gaming and esports.

ESI Lisbon 2024

Get In’s portfolio of services includes common marketing practices, such as social media management, SEO and content strategy. However, the company also aims to offer a modernised approach to marketing by ‘pushing the boundaries whilst having fun and achieving results’.

Upon launch, Get In has already built a track record of collaborations with partners such as Santander, Summit Sports and Lightyear Frontier.

Moreover, Founder and CEO Nathan Edmonds has been involved in esports and gaming for 10 years with marketing and communications roles at Hitmarker, EXCEL (now GIANTX) and Esports Insider. Edmonds also worked at gaming and esports marketing agency Hotdrop between 2022 and 2024.

Esports and gaming agencies have been on the rise for several years, with these companies supporting stakeholders in the field as well as helping non-endemic brands connect with these industries.

Get In now joins Bright Up Agency, XL STUDIO, and ELO Agency as agencies to be launched by esports and commercial veterans this year. Furthermore, live-streaming analytics platform Stream Charts created influencer marketing and advertising agency MIRAI in January.

In the press release, Edmonds commented on Get In’s launch: “I can’t wait to show everyone what Get In is capable of and I hope to grow this business sustainably so we can work with some amazingly talented people in this industry. The aim of Get In is to be able to slot into a project, whatever size and scale and support hands-on.

“I believe cross-agency collaboration is key for the health of the industry so we’ll always be on the lookout for where we can support our industry friends.”

On June 13th, Get In will be at ESI London with a shared booth alongside ESG Gaming and Fraser Esports.

Lea Maas
Lea is a business student with too many passions and too little time. In addition to missing her shots in Valorant, she spends her free time advocating for mental health awareness and fostering inclusive esports communities.