Counter-Strike esports circuit BLAST Premier has secured a non-exclusive partnership with streaming platform KICK for the rest of its 2024 season.
As a result of the deal, the likes of the BLAST Premier Fall Season and the World Final will be available on BLAST Premier’s official KICK channel.
According to a release, BLAST Premier’s partnership with KICK looks to bolster its accessibility with the circuit available in over 150 territories as well as 28 languages. Alongside KICK, BLAST Premier has official channels on Twitch, YouTube and its own viewing platform BLAST.tv.
Launched in 2022, KICK is a rising streaming platform that has previously secured major deals with streamers such as Felix ‘xQc’ Lengyel, Adin Ross and Kaitlyn ‘Amouranth’ Siragusa, the latter of which is now an esports organisation co-owner. However, KICK’s move into esports has been a more recent endeavour.
In November 2023, the streaming platform signed an esports partnership with Australian football club Melbourne Victory. Earlier this year, KICK also streamed Counter-Strike 2’s first-ever Major, PGL Major Copenhagen 2024.
BLAST Premier’s KICK partnership will kick off with the BLAST Premier Fall Season, set to take place today (July 29th). In total, 16 teams will compete to secure a place in September’s Fall Final, which will be hosted in Copenhagen.
Akhil Sarin, Chief Marketing Officer at KICK, commented on the partnership: “KICK is thrilled to partner with BLAST to bring world-class esports entertainment onto the platform.
“Collaborating with an organisation like BLAST, which is dedicated to shaping the future of esports and gaming lifestyle events worldwide, aligns with our strategy of building a strong esports offering on KICK. We’re excited to deliver seamless, platform ad-free viewing experiences for fans around the globe, further grow our relationship with BLAST and see what’s possible.”
Since Valve announced significant changes to Counter-Strike’s esports ecosystem last year, it has been a busy period for tournament organisers like BLAST. This has included BLAST Premier revamping its CS2 structure in 2025 and BLAST hosting a Major in Texas next year.
