Esports and iGaming entrepreneur Tom Lemke has revealed his latest project SavageTech, a new iGaming solution that aims to engage bettors through gamification.
Designed to layer over online gambling platforms, SavageTech’s goal is to increase loyalty amongst customers whilst boosting revenues for betting operators.
To do this, the company offers a plug-and-play solution to gamify the gambling experience, adding integrated bonus rewards, quests and social leaderboards. The widget can be used on existing platforms and users will be able to create their own avatar, battle to win loot and progress through the game by making bets.
By transforming gambling into a multiplayer experience, SavageTech aims to allow users to engage and compete with one another.
Lemke has long-standing experience in the gaming and esports space, having co-founded German esports organisations Mousesports (MOUZ) and Berlin International Gaming (BIG). Prior to its acquisition by Entain in 2021, Lemke worked as a General Manager of Business Development and Partnerships at betting operator Unikrn and was Co-founder of Skillshot, a consulting firm.
Betting has a huge effect on esports with several data providers and bookmakers having a strong presence across multiple game titles. Earlier last month, odds provider Abios extended its partnership with esports data company Bayes Esports to provide more accurate pricing in its odds feed. The latter company also partnered up with fantasy sports provider PrizePicks and became the data supplier of the Esports World Cup, the multi-game esports event that is taking place in Riyadh, Saudi Arabia.
Lemke, CEO of Savage Tech commented: “Gen Y and Z customers are proving an elusive demographic for the gambling industry to onboard and retain. Basically, they find gambling boring and research shows that 85% churn on their second deposit.
“Even the best-designed sportsbooks look like coloured spreadsheets to these generations. These players are gamers – 80% of them game for at least one hour a day. They crave instant gratification and entertainment – they want to play games.”
