North American content and media company One True King (OTK) has announced a partnership with streaming platform KICK.
The two parties will join forces to produce a slate of live broadcasts featuring the company’s roster of gaming and esports streamers.
According to a release, the slate of events will take place over the course of the year, with the first taking place on June 13th and featuring a range of content creators who have recently joined the KICK platform to broadcast their content.
In addition to the content series, the partnership marks the opening of KICK Studios, an initiative that will equip content creators with a range of production and marketing resources to bring ideas to life using the platform.
“OTK has long been a leader in digital media innovation and an incubator for some of the best casual gaming and lifestyle talent,” said Ashil Sarin, CMO of KICK. “We’re thrilled to join forces with them to propel livestream content to the forefront of entertainment media under our KICK Studios banner.”
Launched in 2022, KICK has established itself as one of the largest streaming platforms in the world. In March, the platform reached over 317m hours watched, along with its highest average concurrent viewership of over 440,000.
OTK’s Esports Presence
OTK is no stranger to the esports industry. In recent years, it has joined forces with the likes of tournament organiser WePlay Esports in addition to launching a PC building company alongside Charles ‘Moist Critical’ White Jr, the founder of Moist Esports.
In 2023, the company announced a $100,000 (~£73,841) World of Warcraft duel tournament supported by game developer Bilzzard Entertainment.
In 2024, OTK fielded a roster alongside Cincinnati Fear for the North American Challengers League, North America’s tier-two League of Legends competition.
