Chipotle Mexican Grill has expanded its involvement in the FGC through a continued partnership with Riot Games, introducing the Chipotle Challenger Bundle in 2XKO, the developer’s upcoming two-versus-two fighting title.
According to a release by Chipotle, players can unlock the exclusive in-game bundle by placing a digital order through the Chipotle app or website and using the promo code “LETSDUO” at checkout. The offer is available starting today while supplies last.
The Chipotle Challenger Bundle provides players with a range of digital cosmetic items themed around the restaurant brand, including a hoodie, sweatpants, sneakers, hat, sling backpack and a “Bur-Rito Pls” sticker, a playful nod to the long-standing “Rito Pls” meme among Riot’s fanbase.
Chris Brandt, President and Chief Brand Officer at Chipotle, said: “Over the years, through our continued support of the FGC, we’ve fuelled gamers by increasing their access to Chipotle’s real ingredients and partnering with storied titles in meaningful ways.
“The Chipotle Challenger Bundle integrates our brand and our food seamlessly into 2XKO, the next great fighting game title, so we can continue to unlock exclusive experiences for the FGC.”
Brandt’s comments were supplemented by Mia Putrino, Head of 2XKO Publishing, who stated: “2XKO is all about giving players fun and creative ways to express themselves, both in and out of the game.
“With the Chipotle Challenger Bundle, we’re excited to add fresh, stylish options that let players show off their personality while staying connected to the communities they play in.”
Continuing Chipotle’s Push Into The FGC
The partnership follows previous collaborations between Chipotle and Riot Games, including 2XKO-themed showmatches with content creators and Riot developers. In recent years, Chipotle has established itself as a consistent brand presence in the fighting game ecosystem, sponsoring major events such as the Evolution Championship Series (Evo) and the Tekken World Tour.
The company’s ongoing engagement shows off a growing interest among food and lifestyle brands in tapping into esports culture through in-game rewards, physical events and crossover campaigns. Chipotle and Riot Games have confirmed that more 2XKO exclusives are planned for 2026.
With this partnership, Riot continues experimenting with branded collaborations as part of its early marketing efforts for 2XKO — an approach that mirrors its past integrations with brands such as Red Bull and Mercedes-Benz in League of Legends esports.
