North American esports organisation FaZe Clan has renewed its partnership with McDonald’s USA.
The deal will see both brands launch new initiatives and ‘double down’ on previous campaigns. The partnership will feature exclusive original content and IP featuring a range of FaZe Clan talent.
Moreover, FaZe and McDonald’s ‘Spotlight’ series is expected to return alongside the ‘Friendsgaming’ campaign. According to a release, the Spotlight series recorded over 2.4m viewers, while the ‘Friendsgaming’ event garnered 300,000 live viewers.
Both FaZe Clan and McDonald’s will be featured at US gaming convention PAX West, with content creators JSmooth, Mew and Santana hosting an onsite meet-and-greet for fans.
The partnership, which first began last year, in particular focuses on creating opportunities to connect with the younger generation of gamers within the United States. The collaboration will also look to elevate voices of underrepresented groups in the gaming industry through the use of content activations capturing some of the stories of FaZe Clan members.
Following the company’s public listing earlier this year, FaZe Clan has been incredibly active commercially. Since its listing, the organisation has secured partnerships with DoorDash, Disney, Ducky, Current and the NFL, among others.
Last year, McDonald’s also participated in FaZe Clan’s ‘FaZe Member for a Day’ campaign by changing its Twitter profile to ‘FaZe McDonalds’.
Veronica Thompson, Director of Cultural Engagement and Activations at McDonald’s USA, commented: “Collaborating with a gaming platform of FaZe Clan’s influence and credibility provides a unique opportunity for us to collaborate on original programmes that honour the diverse interests of our fans.
“We’re excited to continue our partnership with FaZe Clan this year as we deepen the engagement between McDonald’s brand and gaming fans.”
