Swedish esports organisation Godsent has announced a partnership with Dutch electronics producer Philips for the remainder of the year.
The partnership, which is focused on Phillips’ OneBlade sub-brand of grooming products, will see OneBlade branding featured on Godsent channels, player jerseys and during broadcasts from Godsent content creators.
Launched in 2016, OneBlade is a brand name for the Philips family of hybrid shavers. The products have been a sales success, creating a new market segment.
This is the latest in a string of partnerships for Godsent, an esports organisation that is undergoing a period of reinventing itself. The organisation brought well-known CS player Emil ‘HeatoN’ Christensen as CEO in late 2022, and has since partnered with betting company Coolbet and ecommerce website Prisjakt.
Godsent also announced that the two companies will co-produce a video series following the Godsent CS:GO team later this year. The series will be a part of a “bigger series capturing the landscape of the next generation of Counter-Strike in Sweden”, according to Godsent.
The company also renewed its partnerships with GP Batteries and Samsung Odyssey, as well as working with Ideon Games on a corporate CS:GO tournament set to take place in Sweden this year.
OneBlade has been involved with a number of esports brands in the past, sponsoring the likes of German esports organisation Berlin International Gaming (BIG), Spanish organisation Team Heretics and FIFA-focused esports organisation Team Gullit.
