British esports organisation Endpoint Esports has announced a partnership with digital esports trading platform eNDX. The duration of the partnership was not disclosed.
The partnership will see Endpoint players added to the eNDX trading platform, allowing fans to virtually trade players for currency and support the team directly through these transactions.
eNDX is a virtual trading platform focused on esports players. The platform works by partnering with esports teams and organisations and adding their players to a tradable pool. Fans of teams and players can then buy and sell shares of each player, changing the end price and potentially earning money. The platform is currently in an open beta stage.
eNDX has recently partnered with a number of high-profile esports teams such as the most recent CS:GO Major finalists GamerLegion, Apeks, Monte, ENCE, 00Nation, Cloud9, Team Singularity and 9INE. The most valuable player on the platform currently is Aleksander “hades” Miskiewicz from 9INE, valued at slightly under $8 (£6.20).
The eNDX platform works with broadcast talent and esports personalities such as caster and analyst HenryG, caster Anders Blume and others.
According to Endpoint and eNDX, the platform only lists players and teams that have agreed to be featured on the platform, and all purchases directly support the teams and players that are featured on the platform. This makes for an interesting extra revenue stream for teams, but it should be pointed out that no player has yet broken the £10 valuation.
Endpoint has recently created its own esports bootcamp service called Pracrooms, which aims to provide teams with facilities and tools to improve in-game performance.
The company also partnered with EPIC Global to improve its partnership roster, and enlisted Overclockers UK and noblechairs to equip its new headquarters.
