North American esports organisation Ghost Gaming has announced a partnership with beverage brand Sly.
As a result, the companies will collaborate on several activations aiming to introduce Sly’s products to the broader gaming audience.
Sly will support online community tournaments by Ghost Gaming and offer tastings during multiple Ghost Gaming live events. Fans can also receive a discount and special offers with code GHOST on the Sly online store.
Atlanta-based esports and gaming organisation Ghost Gaming competes in titles such as Fortnite, Rocket League, Call of Duty and VALORANT. Focusing on partnerships in sports, music, lifestyle and entertainment, the Ghost has previously worked with Georgia Public Broadcasting and eyewear retailer Zenni Optical.
Energy drink brands like Red Bull and ADVANCED have been popular sponsors in gaming and esports. Formulated not to disrupt the circadian rhythm, Sly beverages claim to be a ‘healthier’ alternative to drinks with high concentrations of caffeine and sugar.
Therefore, the collaboration with Sly marks yet another health-focused initiative for Ghost Gaming. In the past, the organisation has teamed up with the United Spinal Association of Georgia and has hosted a charity Rocket League tournament in support of adaptive gaming initiatives.
In addition, Ghost has been involved in social-impact projects, including its youth training academy and partnership with Make-A-Wish foundation to grant children wishes related to gaming and esports
Sly Founder and CEO Dr Amy Czyz commented on the collaboration with Ghost Gaming: “We are incredibly excited to launch this partnership with Ghost Gaming. Their leadership is dedicated to growing and supporting their gaming community and they always seem to have a beat around what’s next in gaming culture.
“So we are honoured to partner with Ghost Gaming as we now introduce Sly as a healthy beverage alternative for those who enjoy play.”
