Experimental authenticity platform Top Tier Authentics (TTA) has expanded its partnership with North American esports organisation XSET.
According to a release, the collaboration sees XSET integrate TTA’s platform with its clothing and accessory collections, allowing fans to connect with XSET products and related creators.
TTA’s platform aims to combine verification technology and storytelling to enhance consumer experiences after purchasing a product.
XSET merchandise will be accompanied by a TTA badge, which can be scanned to unlock exclusive content, personalised videos from creators as well as content about an item’s history. Moreover, XSET customers may receive rewards, such as signed merchandise, VIP event passes and unique perks.
XSET and TTA have collaborated on merchandise collections in the past, including the Red Sox Collection designed by Co-Founder Will Eddins in homage to Roxbury, Massachusetts, home of the Royal Roosters fan club.
The latest collection from the two companies features exclusive merchandise from Fortnite star and XSET Co-Owner Cody ‘Clix’ Conrad. The collection’s benefits include backstage tickets and interactions with world-renowned musicians, such as DJ and EDM artist Kaskade. The collection is also part of the merchandise drops with rap artists Tee Grizzley and Quavo.
Founded in May of 2023, TTA looks to enable brands to elevate the value of their products with item verification, digital experiences and benefits while gaining consumer behaviour insights. The company has previously worked with the 2023 NCAA national championship University of Michigan Wolverines team and UFC lightweight champion Khabib Nurmagomedov.
XSET is a North American gaming and esports lifestyle brand leveraging music, sports, art, entertainment and fashion. The organisation recently launched an apparel collection with content creator Kris London.
Last year, XSET also invested in women’s representation with its expansion into women’s Counter-Strike and Fortnite. Moreover, the organisation acquired women-led gaming lifestyle company Queens Gaming Collective.
Andrew Rosen, CEO and Co-founder of TTA, commented on the partnership with XSET: “Fans are eager to represent their favourite creators, but the branded merchandise and memorabilia market for professional gamers and emerging influencers is relatively untapped and unexplored.
“The launch of Clix’s ‘High Performance’ collection and others are just the start of many exciting ventures aimed at delivering unique, immersive experiences to fans worldwide.”
